Learn about Wendy Rich‑Soto and Associates, a top South Bay real estate team specializing in luxury homes, concierge service, and 25+ years of proven results.

Get to Know: Wendy Rich Soto and Associates

For more than 25 years, Wendy Rich‑Soto has navigated every major real estate cycle — from “hot seller’s markets” to the Great Recession, to the unprecedented post‑pandemic surge — always adapting to “the market of the moment to guarantee my client’s success.”

With over 1,500 homes sold, Wendy has built a reputation for turning challenges into success stories. She has “taken failed listings after other agents couldn’t sell the property and then sold the property for people who lost hope.”

Today, she leads Wendy Rich‑Soto and Associates, a full‑service, concierge‑style real estate team made up of Wendy and her daughters — a powerhouse family business serving the Palos Verdes Peninsula, the Beach Cities, and the greater South Bay.

Our Mission

We believe in one simple philosophy: Treat others as you would want to be treated.

Our clients are the priority — always. We don’t keep banker’s hours. We are your real estate partners no matter the hour, committed to delivering unmatched customer service, respect, and a work ethic “second to none.”

What We Specialize In

Wendy Rich‑Soto & Associates provides expert guidance across:

Luxury homes on the Palos Verdes Peninsula & Beach Cities
Residential resale
Fix & flip opportunities
New home construction
Vacant land
Condos & townhomes
Multi‑family properties
Multi‑generational wealth building

Every listing is presented in its best light through in‑house marketing, operations, design services, professional staging, strategic digital campaigns, and advanced technology — all part of our seamless, end‑to‑end experience.

Meet Wendy Rich‑Soto

Wendy began her career in 2001 and has since become one of the South Bay’s most respected real estate leaders. She has served as CEO of two Keller Williams offices, sat on the ALC board, and worked closely with community organizations including Rainbow Services, Interval House, The Ettie Lee Foundation, and City of Hope.

As both a cancer survivor and abuse survivor, Wendy is deeply committed to supporting charities that help children and families heal and thrive.

Above all, Wendy is a proud mother of three daughters and grandmother of four. “God has blessed me abundantly, and I am so grateful every day.”

Meet Rachel Rodriguez

Rachel brings a dynamic blend of leadership, customer service excellence, and operational expertise to the team.

Rachel Rodriguez is on the Wendy Rich Soto and Associates Team

Her background includes:

A B.S. in Recreation Management (Business & Communications emphasis)
A Disney World internship focused on world‑class customer service
8 years in Target retail management, leading teams and improving store performance
District Manager experience at Public Storage, overseeing 12–16 properties and mastering time management, conflict resolution, and vendor partnerships

Rachel joined Wendy Rich Soto’s real estate team, leveraging the team’s experience to accelerate her success. She is known for her attention to detail, negotiation skills, creative problem‑solving, and commitment to staying current with market changes and contracts.

She lives in La Habra with her husband, Christian, their son Theodore, and their dogs Mac and Marty — and proudly cheers for the Dodgers.

Why Clients Choose Us

Reputation & Relationships

Agents want to work with professionals they know and trust. Our long‑standing relationships help your offer stand out and ensure smoother transactions.

Concierge‑Level Service

From staging to digital marketing to negotiation, every detail is handled with precision.

Experience Across All Market Conditions

We’ve succeeded in every type of market — and we know how to position you for success in today’s fast‑moving landscape.

Family‑Run, Client‑Focused

We are a mother‑and‑daughters team who treat clients like family.

Your Journey Is Our Priority

Whether you’re buying your first home, selling a luxury estate, exploring investment opportunities, or navigating a complex transaction, Wendy Rich‑Soto & Associates is here to guide you every step of the way.

We don’t just sell homes — We help people build futures, wealth, and stability for generations.

And we’re always just a call or text away.

Read Our Client’s Reviews

         Posted on Google  
   
   Charles Dahl 
 
 
 
 Trustindex verifies that the original source of the review is Google. Wendy is excellent in every way. She is  very knowledgeable professional and kind. She goes way beyond what I would expect an agent to do.  In recently selling my house in Lakewood she worked tirelessly to see that the house was ready to sell.  I recommend her without hesitation. If I have occasion to do any further real estate transaction in her area, I would use her without doubt.
  
 
      Posted on Google  
   
   Jose Rendon 
 
 
 
 Trustindex verifies that the original source of the review is Google. We couldn’t have asked for a better real estate agent than Rachel! From the very beginning, she was professional, knowledgeable, patient, and always had our best interests in mind. She helped us find the perfect home and made what could have been a stressful process feel smooth and easy. She was always available to answer our questions, kept us informed every step of the way, and made sure everything went as planned. We had no issues throughout the entire home-buying process, and that speaks volumes about her dedication and expertise.

The Rendon family is incredibly grateful for everything Rachel did for us. She made our dream of becoming homeowners a reality, and we will always appreciate her hard work and commitment. We highly recommend Rachel to anyone looking for an honest, reliable, and exceptional real estate agent. Thank you, Rachel, for helping our family find our home!
  
 
      Posted on Google  
   
   I-Ching Lao 
 
 
 
 Trustindex verifies that the original source of the review is Google. Redfin had partnered me with Wendy Rich-Soto as my agent, and I am so glad that we were matched so well! I was so very pleased and satisfied with the whole experience. Wendy and her associate Rachel were very supportive all along the way. Highly recommended!
  
 
      Posted on Google  
   
   Elissa Harryman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Wendy Rich-Soto has been our realtor of choice on two separate occasions, once when purchasing a home and again when selling. Each experience reinforced why we continue to trust her. Wendy consistently demonstrates professionalism, strong knowledge of the local market, and excellent communication throughout the entire process.
What we appreciate most is that she is upfront, concise with details, and sets realistic expectations from the beginning. She brings a calm, honest approach that makes navigating both buying and selling much less stressful. We highly recommend Wendy to anyone looking for a knowledgeable and trustworthy realtor.
  
 
      Posted on Google  
   
   Kimber Witherspoon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Rachel was a dream! As first-time homebuyers, the process is naturally overwhelming and a bit intimidating but Rachel held our hands the whole time (~4months). 4 months of driving to meet us hours from her home and she never once complained. She truly heard us when we described what we wanted and researched homes for us almost daily. We got outbid sometimes and felt discouraged - we also changed lenders halfway through the process, but she always stayed positive and pivoted however necessary. Any time there were questions, she either had the answer or found someone who did - immediately. She made herself available to us as often as we needed. She was organized, responsive, knowledgeable, agile and kind. If you’re looking for a realtor, you have to choose Rachel!
  
 
      Posted on Google  
   
   Steve Temblador 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the pleasure of working with Wendy Rich-Soto and her team on the sale of a rental property that had been left in very poor condition and required extensive repairs and remodeling before being ready to place on the market.  Wendy and her team had all the contacts I needed to get my rental market-ready, everything from debris removal, landscaping, plumbing, electrical, construction, painting, staging, every need was met.  Wendy also took the lead on the design elements of the project-she chose the tile, paint, flooring, etc. and brought a 70+ year old house into the modern era.  My family and I were stunned at the beauty of the house once the work was completed.  Wendy and her team quickly held an open house and we received an offer within four days!  The offer was $31,000 over asking price!  We could not have been happier!  Our entire experience with Wendy Rich-Soto and her team was very positive and we highly recommend them.  They turned what was a nightmare into pure bliss.  Thank you Wendy and team!
  
 
      Posted on Google  
   
   Paulette Presley 
 
 
 
 Trustindex verifies that the original source of the review is Google. We couldn't have asked for a more professional team that kept us informed and educated on all aspects of selling and buying real estate. Wendy was always our advocate and performed at the higtest level. Our transactions were smooth and on time. We highly recommend Wendy RIch-Soto Team
  
 
      Posted on Google  
   
   Jonathan Zermeno Gonzalez 
 
 
 
 Trustindex verifies that the original source of the review is Google. Wendy is an amazing realtor. Being in the business, I’ve worked with many realtors — but Wendy truly went above and beyond to make this happen for my clients. I’m genuinely grateful for her dedication and guidance throughout the process. If you’re looking for a home, I highly recommend working with Wendy as your realtor.
  
 
      Posted on Google  
   
   Diana Cittadino 
 
 
 
 Trustindex verifies that the original source of the review is Google. It was such a great decision to reach out to Wendy to sell our South Shores home.  A few years ago she sold another house for us in RPV and we can't even imagine having another agent.  Extremely professional, excellent results and such a pleasure to work with.

Now, with her daughter Rachel on her team, they put our house on the market and two weeks later we were in escrow for practically asking price.

Thank you both very much for an excellent job.  We are so very grateful.

Diana & Luigi Cittadino
  
 
      Posted on Google  
   
   Justin Cibrone 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Wend Rich-Soto and Team during my home search was a positive experience all around. She was very knowledgeable and attentive throughout the entire process. Wendy's experience with the LA real estate market is extremely valuable for those searching for a new home. I highly recommend Wendy for all of your real estate needs!
  
 
  
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We are real estate professionals at Keller William Realty Palos Verdes covering the South Bay area of Southern California. Contact us today.